Popular Highlights in this bookverview ( Ref: Wikipedia.com)
The book starts with comparing the two main ways to influence human behaviour: manipulation and inspiration. Sinek argues that inspiration is the more powerful and sustainable of the two. The book primarily discusses the significance of leadership and purpose to succeed in life and business. Sinek highlights the importance of taking the risk and going against the status-quo to find solutions to global problems. He believes leadership holds the key to inspiring a nation to come together and advance a common interest to make a nation, or the planet, a more civilised place. He turns to Dr. Martin Luther King Jr, John F Kennedy, Steve Jobs and the entire Apple culture as examples of how a purpose can be created to inspire a culture together, away from the manipulative society we live in today.
WHAT YOU WILL GET FROM THIS BOOK?
Product details
- ASIN : 1591846447
- Publisher : Portfolio; Reprint edition (December 27, 2011)
- Language : English
- Paperback : 256 pages
- ISBN-10 : 9781591846444
- ISBN-13 : 978-0241958223
- Item Weight : 8.8 ounces
- Dimensions : 5.2 x 0.65 x 8 inches
- Best Sellers Rank: #725 in Books (See Top 100 in Books)
- #1 in Entrepreneurship (Books)
- #11 in Leadership & Motivation
- Customer Reviews:
Popular Highlights in this book:
- There are only two ways to influence human behavior: you can manipulate it or you can inspire it.
- It’s worth repeating: people don’t buy WHAT you do, they buy WHY you do it.
- Great companies don’t hire skilled people and motivate them, they hire already motivated people and inspire them.
GO THROUGH THE CHAPTERS:
Summary of the Start With Why:
Let’s wrap this summary up with an analogy, a little story about inspiration from Start With Why that we particularly liked. It’s an inspirational story about inspiration – seriously. Call it meta-inspiration if you like.
It’s the story of two medieval stonemasons at a large construction site. You go up to the first one and ask him if he likes his job. He says: “Well, it’s really a drag, if you want to know the truth. It’s burning hot in the sun and the work is back-breaking, just one stone after the other. And I don’t even know if I’ll live long enough to see the end result of what I’m doing here. So in short: no. I don’t like it at all.”
Sounds reasonable, doesn’t it?
Then you walk up to the second stonemason and ask him the same question.
He says, “Well, as you can imagine, it’s pretty monotonous, it’s hot and not particularly good for my lower back. I’ve been doing this for years now, and I don’t even know if I’ll live long enough to see the end result. But you know what, despite all the drudgery, I love it. It’s worthwhile, because I’m building a cathedral!”
Those two stonemasons are doing exactly the same work. But the second one does it with a sense of purpose. He knows what he’s doing it for – he’s building a cathedral. He’s inspired. And this is exactly your job as a leader: Remind everyone why they’re doing something. Give them cathedrals.
Simon Sinek ( Ref: Wikipedia)
Simon Sinek | |
|---|---|
_(cropped).jpg) Sinek in 2020 | |
| Born | Simon Oliver Sinek October 9, 1973 Wimbledon, London, England |
| Occupation | Author, motivational speaker |
| Citizenship | United States |
| Alma mater | City, University of London Brandeis University |
| Notable works | Start With Why,The Infinite Game |
| Website | |
| simonsinek | |
Simon Oliver Sinek (born October 9, 1973) is an American author and inspirational speaker. He is the author of five books, including Start With Why (2009)[1] and The Infinite Game (2019).
Early life and education[edit]
Sinek was born in Wimbledon, United Kingdom. Sinek’s mother, Susan, is Jewish and of Hungarian Jewish descent. [2]As a child he lived in Johannesburg, London and Hong Kong before his family settled in the United States. He graduated from Northern Valley Regional High School at Demarest in 1991.[3] He received a BA in cultural anthropology from Brandeis University.[4] He studied law at London's City University, but left law school to go into advertising.[5]
Career[edit]
Sinek began his career at the New York ad agencies Euro RSCG and Ogilvy & Mather.[4] He later launched his own business, Sinek Partners.[4]
Sinek has written five books. Start With Why, his first book, was published October 2009. His second book, titled Leaders Eat Last, appeared on the bestseller lists of the Wall Street Journal and The New York Times.[4]
As a motivational speaker, Sinek has spoken at the UN Global Compact Leaders Summit in 2016,[6] and at TEDx conferences several times, beginning in 2009.[7]
In June 2018, The Young Turks reported a $98,000 no-bid contract from U.S. Immigration and Customs Enforcement (ICE) for "customized Simon Sinek leadership training" to take place between April 26 and May 15, 2018,[8] provided by Ernst & Young.[9]
In November 2018, Publishers Weekly reported that Sinek would start Optimism Press, a new imprint of Penguin Random House.[10]
Sinek was an instructor of strategic communications at Columbia University,[11] and is an adjunct staff member of the RAND Corporation.[1
MORE BOOKS FROM SIMON SINEK:
- FIND YOUR WHY (SIMON SINEK)
- LEADERS EAT LAST (SIMON SINEK)
- THE INFENITE GAME (SIMON SINEK)
- TOGETHER IS BETTER (SIMON SINEK)
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